- Promote social change by transforming the way society does angry.
- Remove the stigma that all anger is "bad".
- Make the subject approachable and easy to understand.
- Lessen the shame of being angry so more people feel able to explore and deal with their anger.
- Raise awareness of recognising, unraveling, digging out & diffusing anger.
- Provide effective coping strategies for managing anger through anger management courses, therapy and a lot more.
- Teach effective strategies to communicate with clarity, without shouting.